Over 80 percent of kids who have used tobacco started with a flavored product.

Tobacco companies have been hooking our kids for years with enticing flavors like gummy bear, banana smash and “smooth menthol.” African Americans have paid the highest price for Big Tobacco’s immoral targeting of racial minorities and low-income New Yorkers. To combat the challenge, New York’s City Council wants to protect our kids by limiting the sale of menthol cigarettes and prohibiting the sale of all flavored e-cigarettes.

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African Americans pay the highest price for Big Tobacco’s immoral targeting of racial minorities and low-income New Yorkers. Each year, approximately 45,000 African Americans die from a smoking-caused illness.

Juul comes in sweet flavors that appeal to youth, including mango, fruit, creme, mint and cucumber. And 97% of youth e-cigarette users have used a flavored e-cigarette in the past month.

Among youth, prevalence of menthol use is highest among African-Americans: seven out of 10 African-American youth smokers smoke menthol cigarettes.

Researchers have identified more than 15,500 unique e-cigarette flavors available online. With their colorful packaging and sweet flavors, flavored tobacco products are often hard to distinguish from the candy displays in stores.

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