Over 80% of kids who have used tobacco started with a flavored product.

Tobacco companies have been hooking our kids for years with enticing flavors like grape, chocolate, “banana smash,” and “smooth menthol.” African Americans have paid the highest price for Big Tobacco’s immoral targeting of communities of color and low-income New Yorkers. Flavors Hook Kids NYC is fighting to protect our kids by ending the sale of menthol cigarettes and all other flavored tobacco products in New York City and across the state of New York.

ABOUT THE CAMPAIGN

Tobacco companies have been hooking our kids for years with enticing flavors like grape, chocolate, “banana smash,” and “smooth menthol.” African Americans have paid the highest price for Big Tobacco’s immoral targeting of communities of color and low-income New Yorkers. Flavors Hook Kids NYC is fighting to protect our kids by ending the sale of menthol cigarettes and all other flavored tobacco products in New York City and across the state of New York.

Menthol cigarettes are easier to start smoking and harder to quit. They also mask the harsh taste of tobacco, making them more appealing to kids. That’s why more than half of all youth smokers ages 12-17 use menthol cigarettes, compared to less than 1/3 of smokers ages 35 and older. Menthol use is even higher among African American youth: 70% smoke menthol cigarettes.

But we can change that forever in NYC. Let’s send a strong message and restrict the sale of menthol cigarettes in NYC.

GET THE FACTS

African Americans pay the highest price for Big Tobacco’s immoral targeting of racial minorities and low-income New Yorkers. Each year, approximately 45,000 African Americans die from a smoking-caused illness.

Juul comes in sweet flavors that appeal to youth, including mango, fruit, creme, mint and cucumber. And 97% of youth e-cigarette users have used a flavored e-cigarette in the past month.

Among youth, prevalence of menthol use is highest among African-Americans: seven out of 10 African-American youth smokers smoke menthol cigarettes.

Researchers have identified more than 15,500 unique e-cigarette flavors available online. With their colorful packaging and sweet flavors, flavored tobacco products are often hard to distinguish from the candy displays in stores.

PARTNERS

Former Mayor David Dinkins
Rep. Gregory Meeks
African American Clergy and Elected Officials (AACEO)